Advertisers’ influence on media is nothing new, and won’t go away



June 21st, 2008

Both the main media groups – Mediacorp and SPH – have sections that produce print and broadcast content sponsored by advertisers. Sometimes, that is clearly marked so that we know we are reading or viewing sponsored stuff. Sometimes, the true nature of the content is not apparent. I would say it is buyer beware. We have to be truly media savvy, really sharp to distinguish between news reporting and commentary that are not directly advertiser influenced, and contents that are.

  • Read the full column in Today. Peter Lim is a former editor in chief of The Straits Times group of newspapers.

See also Jamie Lee’s article on this website, which is quoted in Peter Lim’s piece.

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