new media

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Personalised news the way to go?

July 16th, 2010 Newspaper readers might one day enjoy editorial and advertising content tailored to their needs and interests, media expert Vin Crosbie said on Wednesday. The American university professor predicted that the mass media…


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PAP harnesses new media at convention

by CHANNEL NEWS ASIA November 2nd, 2009 For the first time, the People’s Action Party (PAP) has employed the use of new media on a large scale. This includes the party’s first political videos since…