Why social media is the next big thing



January 26th, 2010

Social media is the new buzzword as we enter the new decade. Already it is making huge inroads into the space previously occupied by the mass media and things more traditional. As information technology becomes even more pervasive, social media initially embraced  by youth is spreading rapidly into various sectors of business and society.

In an ongoing Nanyang Business School-Business Times roundtable discussion series, information technology professors at Nanyang Technological University’s Nanyang Business School (NBS) examine the rapid spread of social media and its implication for businesses, and try to find out if it is the next big thing.

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